Friday, May 1, 2009

Dual-brand scheme Shanghai Automotive to start the layout displays that the effect of

By Zou Frbiz

In the 13th Shanghai International Auto Show, Shanghai Automotive (600,104, it shares) (600,104) to the "integration innovation, win the future" as its theme, carrying Rongwei, MG brand of Grand total of 9 two models show 16 the first full car show, and a breakthrough for the world's first two models: the world's first MG cars the concept cars MG6 and 3G Rongwei N1.

The Shanghai Auto Show booth environs arrived at 1600 quadrangle meters in rank to "and different" create approach very distinctly conveyed "Roewe" and "MG MG" differentiated brand label positioning. Shanghai Automotive brand labels in their own housing in collapsible shelters, the first goods produced types of the formation of "a full assortment of multi-brand" the layout.

2009, is Rongwei MG and MG in the first year of the windup of a comprehensive integration, but in addition the implementation of the Shanghai motor vehicle "platform strategy" and "dual-brand strategy" into the year off, in succession to realise "unified examine and development, unified procurement , bound to bring ahead "the foundation of the commencing of efforts to promote" Unity Marketing, "the connection use of supplies, two times the brand's expansion and development will be" exact brand-building, endorsement of wares sales "as the principle task. In the dissemination web, the Roewe 160 dealers have noted up, covering 30 provinces and territories; MG MG cover 28 provincial-level administrative territory, has noted up 87 dealers.

Shanghai Automotive Industry (Group) Corporation and Shanghai Automotive to encourage new power premier assembly agency in the 2009 Shanghai International Motor Show Hall signal, "the Expo to encourage new power auto task agreement." Under the affirmation, SAIC will completely mobilize the assets to entire the exposition of new power vehicle development tasks. Shanghai Automotive to encourage new power premier assembly agency will do a good job and work-related assets, encourage coordination, and principle support.

According to the plan, Shanghai World Expo in 2010 will include the provision of electric, super capacitors, fuel cells and hybrid vehicles nearly four categories of new energy automobiles. Nearly a thousand units of new energy vehicles will be the application and display the 2010 Shanghai World Expo will be a major highlight.

About the Author: